And while running out of sets is a perfectly understandable occurance with a bricks and mortar LEGO shop it's not such an obvious answer for their online store.
#LEGO MILLENNIUM FALCON 2017 VIP FREE#
As long as they were quick enough, because stock numbers quickly went into free fall. While the UK had a clear zero hour with the opening of the Leicester Square store, other regions that had a number of time zones in its border - like the US and Canada - had people on one side of the country hitting the website hard hours before the allotted time had been reached.īut soon enough the entire globe - or at least those people in regions that LEGO ships too - were able to make their purchase. With the strain of the site's traffic increasing the load sharing eventually caused a number of server failures and had to put sporadic holds on sales in order to more evenly distribute the weight of traffic as more regions of the world began to have access to the much anticipated "Add To Bag" button.Ĭausing a great deal of confusion - and adding to the stress on the LEGO shopping portal - was the start time for each region. Online it was a frenzy of click/wait/refresh, click/wait/refresh, click/wait/refresh as fans from around the world swamped the LEGO website to get their orders in. Other stores had goodie bags ready for those who lined up but weren't lucky enough to be early enough to make the cut. Over in the USA, the Delaware LEGO Store had completely sold out within 30 minutes of opening, with a similar story looking to be common across the US.Wisely LEGO issued numbered cards to those who planned to camp out at the Leicester Square store, allowing them to come back and re-insert themselves into the line at midnight. Everyone who was in line got one, but the stock was gone immediately. The LEGO Store in Brighton had 16 of the sets in stock, with fans queuing up from 8.30am before the store opened at 9am. The set was entirely sold out at UK LEGO Stores earlier today, with the LEGO Store at the Westfield Sherpherd’s Bush running out within twenty minutes. Similar stories from around the world are being repeated, reports Brick Fanatics, with stock allocations selling out quickly after many LEGO Brand Stores saw people starting to queue up the day before. One very lucky person won a free UCS Millennium Falcon via a scratch card competition LEGO ran. Unfortunately, despite announcing that there were 150 sets available for purchase at 12:01 on September 14th, LEGO only had 100 of the special edition VIP cards in collectors cases for the event, meaning that 50 of the luckiest people in London would go away feeling unlucky.
Where LEGO probably out did itself - and inadvertently caused fan irritation - was at their LEGO Brand Store in Leicester Square, London which hosted a gala night with Jens Kronvold Frederiksen and Michael Lee Stockwell, the major influencers in the set's design, giving a talk and signing sets purchased at the VIP Early Access event. Sadly there were a number of sales that have ended up on eBay at inflated prices. The biggest concern was going to be stock levels at the participating LEGO Brand Stores (Certified Stores and Discovery Centres were not part of the VIP Early Access) and LEGOLAND parks, and while LEGO did its best to gauge demand at each of its outlets there were some who went away empty handed.īy and large those who descended on the LEGO Brand Store stocks did well and there were only a few reports of customers going away without making what would probably be their single most expensive LEGO purchase ever. It depends on whether you got one or not - despite LEGO customer service going into over drive to provide clear and precise information to all enquiries there was quite a bit of mis-information and rumours floating around. It's been a busy couple of weeks for LEGO, with the release of the first wave of The Last Jedi sets, the official announcement and subsequent marketing campaign for the release of 75192 UCS Millennium Falcon and its VIP Early Bird release on September 14th/15th.Įven though we are only half way through the two-day Early Access period the game is over and we can start the post-game review.
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