With an encouraged edge in personal style, Dolls Kill is a leading fixture in the society of praised rebellion where everyone's invited to come out of hiding and let their freak flag fly. They'll also be launching collections exclusive to the LA location. Dolls Kill LA will carry select drops from its five in-house brands (Club Exx, Current Mood, Poster Grl, Widow and Sugar Thrillz), and will feature their favorite third-party brands like I Am Gia, Lazy Oaf, Doc Martens and so many more. It's this superpower that steers the brand's diverse product offering. They've become a staple for young women looking to celebrate their individuality through their OOTD. Ultimately, it's all about the chaos for them, that's what makes Dolls Kill so fun and fearless.ĭolls Kill's superpower comes from building a movement around authenticity and self-expression. It won't be structured like a traditional retailer as they believe seasonality is dead. In this very moment, they're reviving bold neon looks that can stand out against the neutral desert sands – a hallmark of their new Club Exx Collection, which arrived just in time for the 2018 Burning Man festival. The store's layout is inspired by everything from dance music, pop culture, raves, festivals, and brand stories to whatever is manifesting in Dolls Kill's brain at the time. It's an entirely new shopping experience that evokes the authentic birth story of Dolls Kill - one that started on a dark, techno pumping dance floor.
Everything about the store was designed to recreate the aesthetic and vibe of an industrial nightclub - from the weathered brick walls and the raw floors to the insane Pequod sound-system imported from Italy. The Dolls Kill IDGAF attitude - rooted in art, music, and culture - plays heavily into the Los Angeles store experience.
DOLLS KILL STORE CODE
Fairfax, the address gives a nod to the brand's San Francisco home area code while the storied Fairfax block was carefully chosen based on its track record of trend-setting authenticity. The opening marks the second brick and mortar location for the previously e-commerce only brand, the first being in its hometown of San Francisco in the Haight which opened its doors exactly one year ago in August 2017. LA girls have been asking when they can start lining up for the opening since early July when billboards started going up around town. 16, 2018 /PRNewswire/ - Dolls Kill, the San Francisco born multi-branded e-tailer, touches down in Los Angeles for good on Saturday August 18th with the opening of their 6000 sq ft concept store on Fairfax in Los Angeles.
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